Search Engine Optimization is an essential part of digital marketing and advertising. It determines how high you are ranked on Google search. SEO involves using specific keywords and phrases to increase visibility in search engines and easily attract quality users. Arguably, billions of users are searching for items to buy from Google Search. Therefore, optimizing a small business website will significantly help the business to succeed.
However, if your website lacks trust, authority, or relevancy, it will not be ranked or might get removed from search results. Due to this, your small business will not appear on the first page. Accordingly, you might start to question why SEO failed and rush to hire someone like Scott Keever SEO Naples for strategized marketing.
Content is optimized using keywords placed on the heading, title tag, and body, URL, or Meta description. Keywords allow users to discover your website readily if they research using the inserted keywords. Therefore, your visibility on Google search increases. However, the lack of keywords in your content makes it difficult for…