When It Comes To Your Reputation, Control Your Narrative

Author Lida Citroën

L. Citroën

Lida Citroën, author of Control the Narrative:  The Executive’s Guide to Building, Pivoting And Repairing Your Reputation, is an award-winning branding and reputation management expert who designs and enhances the identities of executives, entrepreneurs, and thought leaders globally. As CEO of LIDA360, LLC, Citroën is sought-after for her knowledge of personal brand development, reputation management, leadership communication, and reputation repair.

A professional keynote speaker, TEDx speaker and multiple course instructor on LinkedIn Learning, Citroën serves as an executive coach and business speaker on topics of reputation management, personal branding, executive presence, leadership communication, and using social media to self-promote and drive career success.

I had the opportunity to interview Lida recently. Here are some of the highlights of that interview:

Jill Griffin- It must have been fascinating to grow up in Hollywood.

Lida Citroën- It was! I didn’t realize the impact Hollywood would have on my business career until much later. I remember a conversation I had with an actor that I was dating in high school. He was telling me what it meant to be an actor and said, “I spend my life, my career, playing the roles of other people. I get paid to pretend to be somebody else.”

That notion stuck with me. Years later, in my business career, I saw many of us doing the same…

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