OPINION: It’s been interesting to watch the rollout of Meta, Facebook’s name for its new holding company over the last week.
From the robotically scripted metaverse video of Mark Zuckerberg and his cool-kid friends in a flotation chamber, to his vision of immersive all-day experiences where people live in headsets; it feels scarily close to Stephen Spielberg’s 2018 Ready Player One film.
It’s been interesting to watch the rollout of Meta, Facebook’s name for its new holding company over the last week.
It was also a powerful reminder that the personalities of the four big tech companies really are an extension and manifestation of their leaders.
Apple still has muscle memory of Steve Job’s reality distortion field, but increasingly reflects current chief executive Tim Cook’s obsession with detail, social equity and privacy. Amazon resonates with Jeff Bezo’s obsession with consumer centricity along with his capacity for bruising staff and business partners.
* No, Facebook won’t own the metaverse
* The future of work may not involve heading back to the office
* Facebook ‘support’ for NZ media won’t include paying for content
Google’s Sundar Pichai’s belief in AI, hatred of censorship and desire to maximise access to information all come across in most new product lines. That and his own humility.
By contrast humility isn’t one of the regular words to describe Facebook or its founder Zuckerberg. Rather it’s more about aggressive…