A fascinating remodelled world map reveals the world’s most popular fashion brands in 2021 – and it’s Zara that takes the top spot.
On the map – generated using 12 months of Google search data – country names have been supplemented by their residents’ most-searched-for fashion label.
Spanish fashion house Zara takes the top spot in 37 countries worldwide, followed by Nike (36) and Zalando in third (14). When compared to the same data from last year (where Louis Vuitton, Gucci and Chanel were the most popular brands), it highlights how much fashion choices have changed over the past 12 months.
A fascinating remodelled world map reveals the world’s most popular fashion brands in 2021
1. Zara 37 (countries it’s most-Googled brand)
2. Nike 36
3. Zalando 14
4. Fashion Nova 13
5. Asos 13
6. Gucci 10
7. Adidas 7
8. H&M 7
9. Chanel 5
10. Next 2
11. Dior 2
12. Uniqlo 2
13. Tommy Hilfiger 1
14. Lululemon 1
15. Yeezy 1
16. Louis Vuitton 1
17. Macy’s 1
The map has been drawn up by financial advice site money.co.uk, which established the most-searched-for fashion brand on Google in each country over the past year.
According to the map, the United Arab Emirates, Japan, Portugal, and Monaco all have Zara as their most popular fashion brand.
Money.co.uk said: ‘Founded by Amancio Ortega in 1975, Zara has gained a cult following by fashion-conscious individuals as a result of its fast replication of trends, colours…