Credit: Melanie Deziel on Unsplash
It has been a tumultuous year for us all, and no more so than in the search results with multiple major Google updates that have significantly impacted all publishers. Journalists have known for a while the importance of using tools like Google Trends to help target our copy and spot opportunities to drive additional audience. But the pandemic, along with those Google updates, has really accelerated the focus on news SEO as an essential discipline. In short, if you are in the news publishing ‘game’ and you are not investing in news SEO, then your growth is likely to be severely stunted going forward.
Here is an overview of some of the recent changes that have impacted us all and are being hotly debated by SEO experts and publishers alike.
In August we discovered that Google, with no prior warning, was making significant changes to web page titles, which, for you and me, meant that suddenly a lot of our headlines began to look very strange in the search results….