What Google searches tell us about Colorado’s top political issuesAxios on facebookAxios on twitterAxios on linkedinAxios on emailData: Google Trends; Maps: Jacque Schrag/Axios
The issue of critical race theory is most potent in the Boulder area — not, as some might expect, in conservative congressional districts — according to an Axios analysis of Google Trends data.
What we found: One year out from the 2022 midterm elections, Axios and Google Trends are launching a first-of-its-kind project to track which political issues voters are searching for in each congressional district.
Why it matters: Both parties will try to use data and technology to pinpoint issues that resonate locally, and wage political battle for voters’ short attention spans through the 2022 midterms, writes Axios’ Stef W. Kight.
What you’re searching: On four main issues — critical race theory, inflation, immigration and unemployment — Colorado’s congressional districts are mostly on par with national trends.
What’s next: Look for us to revisit the data in coming months.
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