If you want to launch a website, already have one for your business, or maintain someone else’s web presence, you need to know what Google Search Console is.
Until 2015, it was called Google Webmaster Tools, but the company has since rebranded it as Google Search Console. So if you see the two terms mentioned interchangeably, that’s why.
So what does Google Search Console do? A lot. The tools it provides put the considerable power of Google’s analytics at your disposal to help you manage your website and, hopefully, increase your traffic.
We’ll tell you about those tools and how to use them. And, we’ll define some common search engine optimization (SEO) terms along the way. Grab a cup of coffee and settle in.
Table of Contents
According to Google, Search Console is “a free service offered by Google that helps you monitor, maintain, and troubleshoot your site’s presence in Google Search results.” It’s designed to help you understand how Google sees your website and to help improve the website’s rank in searches.
Every year, Google adds more functions to Search Console. Here are some of the things you can now do with Search Console: