Continuing on its strong streak of winning strong deals to drive upskilling for the workforce, upGrad for Business, the B2B arm of Asia’s EdTech major, upGrad, today announced the successful completion of training over 800 employees of Adfactors PR. upGrad’s partnership with Adfactors PR is aimed at creating a future-ready workforce through upskilling in Digital Marketing Skillsets including Social Media, Influencer Marketing, Online Reputation Management, SEO/ SEM, and Data Analytics.
The Advanced Certificate in Digital Marketing & Communication has been delivered through upGrad’s association with the Mudra Institute of Communications, Ahmedabad (MICA), an autonomous institution dedicated to creating leadership in Strategic Marketing and Communication.
In an increasingly digitized world, traditional PR has been undergoing a dramatic change as it evolves due to the rising impact of digital marketing. Today, the demand is for digital PR professionals who can spread news and information rapidly through online presence and visibility amongst a qualified audience as against the traditional PR approach through print and broadcasting.
Minaxi Indra, President, and Head, upGrad for Business said, “This has been an invaluable opportunity to join hands with India’s largest PR firm to equip their workforce with the right digital knowledge base and skills. Public Relations today stands at the crossroads…