A YORK man who helps businesses stay ahead of the competition by using customer reviews to boost sales has won a top award.
Nigel Apperley, founder and chief executive officer of Trustist, has been crowned a winner at the Institute of Directors Yorkshire and North East Director of the Year Awards 2021.
Nigel won in the innovation category for his success with Trustist which he set up in 2014.
In a previous role as the director of e-commerce at Kwik-Fit, Nigel explored whether there was a link between using customer review platforms and increased revenues.
He ran an experiment in 40 centres, collecting Google customer reviews and displaying them on the company website and screens in its MOT centres – with the 40 branches seeing an average increase in revenue of over 50 per cent.
Seeing the potential for other businesses, he left to launch Trustist.
Trustist helps businesses generate sales by getting stars in their organic Google search results, collecting new reviews to improve their online rating, and aggregating views from every review site to provide a snapshot of their online reputation.
It also ensures that great reviews are automatically shared to a business’s favourite social media platforms.
The accolade recognises what Nigel has achieved through bringing an innovative and disruptive approach to their marketplace.
An IoD spokesman said: “Judges were looking for a leader who has developed an innovative and…