Top tips for lawyers to boost their online reputations

In today’s online-centric world, lawyers often get just one click and one page of search engine results to make their cases to prospective clients. It’s the first and maybe only opportunity to showcase their credibility to clients in an increasingly competitive market.

As a result, online reputation management is a vital part of any business strategy for attorneys. In dealing with just about any legal matter, clients face highly impactful and emotionally charged issues with a wide range of potential outcomes, so they’re particularly diligent about using information they find online to select an attorney worthy of their trust, time and money.

Research from iLawyerMarketing shows that 98% of potential clients look at online reviews before making a hiring decision, with Google being the main source. Previous iLawyerMarketing research also found that potential clients are willing to travel further to meet with an attorney at his or her office if their reviews are higher than other attorneys located closer.

The best defense against unwanted online content is a strategic offense. There are three simple steps that any attorney can take today toward strengthening his or her online reputation.

Be vigilant: Monitor what people are saying about you online

You may have already Googled your own name or your firm’s name—just as clients do on a daily basis. When reviewing your Google search results, pay special attention to the contents of the first couple of pages, and…

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