In recent years, Google My Business (GMB) has increasingly become a critical part of the online reputation management space. The popular search engine’s business listing portal is now considered one of the most important web-based spaces for companies seeking to improve their relationship with current and prospective customers.
In consideration of the importance of this tool, Thryv Holdings, Inc., the provider of Thryv® software, a leading end-to-end customer experience platform built for growing small and mid-sized businesses (SMBs), has announced the launch of a dedicated GMB dashboard. Read on for a look at how the company, under the leadership of CEO Joe Walsh, is helping customers improve the way they leverage GMB.
Google My Business At a Glance
To understand how the announcement is positioned to make a huge impact for SMBs, let’s first examine some of the tools provided by GMB itself. Perhaps one of the most visible aspects of the platform is the manner in which it functions as a business listing service. Since Google is considered the top search engine for the majority of internet users, having a business listed with the platform allows for increased customer visibility. GMB listings will show up in relevant search engine searches and will also populate on Google Maps, a popular choice for users seeking out new businesses that fit their needs.
However, GMB is much more than just a business listing service. The platform provides…