Analysis of Google search data reveals which retailers are the most popular Black Friday discount destinations overall, and by individual state.
Financial information site FinanceBuzz recently reviewed the most recent five years’ worth of Google search data for Black Friday deals at specific retailers to determine which retailers have the most popular discounts. Results show that The Home Depot is the most popular retailer for Black Friday overall, leading in the states of Georgia (its home state), Idaho, Maine, Montana, New Hampshire, New Mexico, and Wyoming.
The top 10 retailers nationwide for Black Friday deals are:
Regional department store chains Belk and Dillards are the most popular stores in Alabama and Arkansas respectively. Belk is headquartered in nearby Charlotte, N.C., and Dillards is an Arkansas-based company headquartered in Little Rock.
Regional Midwestern home improvement chain Menards was top-searched for Black Friday deals in Iowa, Nebraska, and South Dakota, but FinanceBuzz analysis reveals it was not a popular choice in its headquarters state of Wisconsin.
In six other states – Colorado, Kansas, Maryland, Nevada, Oregon, and Utah – Ikea is the most popular retailer for shoppers to monitor for Black Friday sales. And in good news for struggling department store chain J.C. Penney, it is the most-searched retailer for Black…