The coming week will be the most important of this quarter’s earnings season — even if later weeks beat it on quantity, it will be nearly impossible to top this slate in terms of dollars and attention.
That is because all of Big Tech will report, and those five companies — Google parent Alphabet Inc.
e-commerce and cloud-computing powerhouse Amazon.com Inc.
iPhone maker Apple Inc.
social-media titan Facebook Inc.
and software giant Microsoft Corp.
— can determine the course of the market at this point in history.
Consider these stats, from Dow Jones Market Data Group:
In the coming week, the five companies are expected to reveal some large earnings and…