Any marketer who wishes to expand their business will undoubtedly work on brand management because it helps sustain its position, define, craft, and ensure a positive reputation.
FREMONT, CA: At its most fundamental level, brand management is about sustaining, positioning, defining, crafting, and ensuring a positive brand reputation. Overall, brand management is critical because it enables businesses to influence purchasing behavior, reassure clients of the company’s commitment to them, and establish customer loyalty.
This is where Artificial Intelligence (AI) comes into play. Among them are enhancing the customer experience, safeguarding online reputation, monitoring brand reputation, and leveraging brand engagement. AI is critical for increasing a company’s brand value.
The use of AI has undoubtedly aided in transforming numerous sectors, including health care, human resources, and brand management. Microsoft and Google are two of the most well-known global brands that have shifted their focus to artificial intelligence research. They intend to transform their primary user service platforms by incorporating AI.
Other market leaders such as Facebook, Alibaba, Amazon, and Apple are also catching up. All of these indicate that AI is the critical…