By: Eddy Goldberg | 296 Reads |
Consumer reviews have become more important than ever for today’s shoppers, who increasingly go online as they consider a purchase, whether for a restaurant or a major household appliance. As 2021 draws to a close, we look back at a study on customer reviews and reputation management.
Conducted by Podium, the online survey was conducted 7 months into the pandemic, as homebound consumers turned to online shopping – and reviews. Although the survey was conducted more than a year ago, its findings highlight the importance of consumer reviews to a brand’s bottom line – a trend that has only strengthened as Covid continues to shift in-store shoppers to online buyers.
The survey, “2021 State of Reviews,” was conducted from October 9 to October 21, 2020 in the U.S. Participants included 1,543 consumers (aged 18 to 99+, all regions), 455 SMB owners or managers, and 378 enterprise business leaders in businesses with a local presence.
The study is divided into 5 sections. Here are highlights from…