Amid all the unknowns COVID-19 has served up over the past year and a half, a few certainties have emerged. Within the hospitality industry, there is universal agreement that restaurants have been through the ringer. And it doesn’t appear the ups and downs of this pandemic will end anytime soon.
With delta variant cases surging and a second pandemic winter looming, restaurants are desperately trying to sustain and fuel their recoveries. In a recent Alignable poll, restaurants topped a list of industries worried about the delta variant and 88 percent of those establishments said they feared the variant will impede their rebound efforts and hurt their businesses.
Restaurants need all the help they can get today to entice guests, make them feel safe and comfortable, create a memorable experience and earn their repeat business. Now, more than ever, dining establishments need to delight customers at every touchpoint, gain real-time customer feedback and secure competitive insights. The solution for an increasing number of marketers is online reputation management.
Managing brands online is rapidly growing in importance, particularly in this pandemic business environment. Recent marketing research shows people now trust customer reviews and recommendations more than advertising, and surveyed marketers attributed a combined 58 percent of new customers to search engine optimization (SEO), online reputation and…