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Ka-Thunk Goes The CNIL
The CNIL, the French data protection authority, fined Google $170 million and Facebook $68 million because they don’t make it as easy to reject cookies as it is to accept them. It takes multiple clicks to decline cookies – and just one to accept them.
“Since, on the internet, the user expects to be able to quickly consult a website, the fact that they cannot refuse the cookies as easily as they can accept them influences their choice in favor of consent,” the CNIL wrote.
But this isn’t Google’s first rodeo in France.
The CNIL tagged Google with a $57 million fine in January 2019 because its cookie consent request provided insufficient information about how data was to be used across sites and purposes. (So much for being able to quickly consult a website.)
The CNIL’s ruling this week requires Google and Facebook to adjust their cookie consent practices, although only in France – not the rest of the EU.
For now, privacy protections are balkanized due to regional rules, and not just in Europe. China, California, Colorado and Virginia are just a few of the regions that have their own regs. Maybe someday there will be a global privacy law … but don’t hold your breath.
The pursuit of a collaborative industry advertising identifier – a unified ID, if you will – has perhaps…