Tata Sky Binge leverages Twitter to capture the spirit of Christmas. Aggregator app platform, Tata Sky Binge interacted with Twitterati with the aim of #SpreadingJoy through their Christmas online reputation marketing (ORM) campaign, #BingeChristmasSpirit. The crux of the campaign was captured in a digital video launched on December 25. The video displayed a variety of tweets handpicked by the brand which included their responses and the feedback.
Tata Sky Binge’s campaign is conceptualised to capture the spirit of the Christmas season. In collaboration with their digital agency on record (AOR), Chimp&z, reached out to 500+ people using the hashtags- #BingeChristmasSpirit and #SpreadingJoy to get it trending. It started with the brand responding to tweets with a binge-like filmy twist.
Angad Singh Manchanda, co-founder and chief executive officer, Chimp&z said, “We conceptualised this campaign to bring joy to the world through meaningful, appreciative, and gratitude-filled tweet responses. The campaign was heavy on ORM and our team pulled it off brilliantly. It was designed with only one aim – to spread the Christmas cheer!”
Watch the digital video over here: