It is time to show up and look good on the Internet just to protect your medical practice’s reputation, according to Brian Dooley, founder of Independence Digital of Niles, Michigan, a medical practice marketing agency specializing in reputation management and digital marketing. Dooley led a session called “Reputation Management in 2021 and Beyond: 5 Keys to Standing Out on Google” at the LUGPA 2021 annual meeting.
“Most patients looking for a new doctor start on Google. Making sure your practice shows up in Google’s local search results is critical for attracting these new patients,” Dooley said. However, showing up in these results is only half the battle. Google also displays star ratings alongside these listings. “If your practice shows up but has a poor rating, you could be losing out on new patients. Getting more reviews from your patients will help increase your visibility and likelihood of attracting new patients,” Dooley said.
Ensure Correct Google Information
He presented an example of someone searching for a “urologist near me.” It is not enough just to show up in the top 3 search results. Physicians also have to make sure their rating is high enough to attract new patients. Google listings are their own entity, separate from a website. Each doctor or practice should have full control over their listings. Once urologists have access, they need to update their listings with correct information. Most important…