This article was adapted from Climate Tech Weekly, a free newsletter focused on climate technologies.
While the rest of the incoming climate tech pitches tapered off dramatically during the year-end holiday, you can expect a smattering of consumer-catered introductions this week pegged to the annual Consumer Electronics Show in Las Vegas.
One of the more notable launches from my perspective is a new solar shingle line from GAF Energy, part of Standard Industries, which is North America’s largest roofing products company. The product this week snagged what is essentially a CES Best in Show award, its Innovation Award for Smart Cities. I know, I know. Solar roofs have been kind of a non-starter over the past several years (even Tesla has stumbled) for reasons related to both design shortcomings and costs. But GAF Energy’s entry into this market — along with some innovative experiments by the energy and facilities team at Google — could signal a shift in both aesthetics and economics.
What’s so notable about the new Timberline Solar Energy Solar shingle from GAF Energy is that it’s really and truly a shingle, one that can be nailed onto a roof along with the other materials that protect your house from the elements. That means it can be installed by traditional roofing contractors — although you still need a qualified electrician to connect them — and GAF has access to plenty of both.
Consider this: One out of every four of the roughly 5 million roofs…