Samsung’s Galaxy S20 FE could cause problems for the Google Pixel 6.
Google’s Pixel 5 was a welcome return to the company’s low-cost, reliable roots of the bygone Nexus days. It reviewed well and felt like an appropriate pandemic-influenced release with its affordable price and mask-friendly fingerprint scanner that replaced face unlock.
What the search company couldn’t have predicted was that Samsung would release a surprise mid-range priced device, with high-end specifications, two weeks before the Pixel 5. Three months later Samsung released the S21 Ultra which is comfortably one of the best smartphones I’ve ever used, not least because of its next generation optical zoom technology and outstanding display.
The combination of Samsung’s 2021 display and camera technology, alongside its new low-priced “FE” range – which featured a 120Hz OLED display and three cameras – should concern Google. In the space of four months the Pixel 5 lost a lot of its appeal against unexpectedly strong and aggressive competition.
The main selling point of the Pixel 5, and Google’s hardware output in general, are the things it can accomplish with AI that others can’t. Features like Hold For Me, where Assistant takes over when you’re put on hold and notifies you when someone picks up on the other end. Or Adaptive Sound, which adjusts the volume of your phone’s speakers depending on the environment, is the reason…