All forms of marketing play a part in good brand management.
Using the same tone of voice throughout your ads and emails, and choosing the same photo assets for your website as your billboards, contribute to the picture that is painted when a customer considers your product or service.
Sometimes, however, your brand might be in receipt of some negative press or reviews that can alter the way it is seen.
If a potential customer wants to know if your business is reputable they will likely search for you online.
Visiting your website isn’t enough and they’ll want more objective feedback.
So, online reputation management is critical.
It is the process of shaping and controlling the narrative around your brand online.
SEO is an important step to consider in that process.
Research into a brand, product, or service often begins online with a search.
Your website is likely to only be one or two of the results brought up when someone searches for your brand.
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All those other search results will potentially be saying something about your brand that might not be as favorable as you would like.
Negative reviews happen.
Unfavorable comparisons about your product and a competitor can be made by an objective third party.
Bad press can be high ranking.
If you aren’t actively monitoring what appears at the top of the search results for your branded keywords then you could be missing out on the…