Google won’t display enhanced search results for customer reviews that are republished from other sources, even if they have valid structured data markup.
In order for a webpage to show review snippets in search results, the reviews have to be submitted directly to the website.
Taking customer reviews for your business from elsewhere on the web, and publishing them on your website, will disqualify the page from being eligible for rich results.
This topic is discussed in the latest Google Search Central SEO office-hours hangout recorded on November 19.
Adrian Lyons, the owner of a photography business, joins the hangout to ask Google’s John Mueller why he can’t get review snippets to show up in search results despite the Schema markup being valid.
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Mueller goes on to explain the difference between reviews that are eligible for the review snippets and those that aren’t.
Lyons tells Mueller he has a page on his website dedicated to republishing reviews from Google Business Profile (formerly Google My Business).
There’s nothing wrong with doing that, Mueller says, but Google will only display enhanced results for reviews submitted directly to the website.
“We probably wouldn’t show that as reviews in the search results because it’s more like a testimonial. Reviews would essentially need to be something which is based on a specific product on that page and the reviews need to be things that…