(NAPSI)—For renters seeking a new apartment community since the start of the COVID-19 pandemic, finding the best place to live has come down to the three Rs—ratings, reviews and reputation.
The search for a new place to rent can bring challenges and stresses, but pandemic concerns and restrictions on in-person tours can make that search more difficult. As a solution, renters are skipping the physical tours and going digital to vet communities. As such, online ratings and reviews have become critical for many renters seeking new spaces.
“More than 85% of all renters industrywide indicate they read reviews before making a decision on which apartment they want to live in. That’s significant,” said Mike Gomes, chief experience officer for Cortland, which owns and operates more than 200 apartment communities across the country. The company benefited greatly from positive reviews, attracting new residents throughout its portfolio despite the unimaginable challenges of 2020. Through a responsive customer care team and a tenant-focused service philosophy, it has maintained its position as the No. 1 property management brand in online reputation.
“When the lockdowns started, our teams had to not only begin to care for our Cortland residents in an unprecedented way, but also quickly pivot to a leasing and touring experience that was mostly—and at times entirely—digital,” Gomes said.
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