Online Search Tool Suits Wildfang

Wildfang, an online women’s apparel marketplace offering menswear-inspired clothing, has positioned itself as an advocate of feminism, reproductive rights, and immigration and has grown smartly in the few years since its inception.

But to continue to grow at its desired pace, the Portland, Ore.-based company needed a better online search tool, according to Hayley Forsyth, Wildfang’s senior e-commerce manager.

She called the company’s prior search tool “very basic” and points out that it didn’t offer a strong customer experience. In addition, updates to the site had to be handled manually, and the site would crash far too often, Forsyth says.

Wildfang executives knew they needed a more customer-friendly, efficient search tool in place before the 2019 holiday shopping season.

Though some other search engines offered very advanced artificial intelligence and other heavily touted features, as a relatively young, small company, Wildfang found those solutions beyond its economic means.

Starting with a Google search early in the summer of 2019, Wildfang considered several vendors before selecting Searchspring’s Site Search & Autocomplete and Category Merchandising solution.

“It had all the functionality that we were looking for, and the price wasn’t exorbitant,” Forsyth says. “They had all of the automation that we needed. We were impressed…

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