The Oracle of Omaha, Warren Buffet, once said that “it takes 20 years to build a reputation, and five minutes to ruin it”.
In the age of the internet, it sometimes feels like it takes even less than that. A single tweet can be enough to determine that you and your views are in fact beyond the pale (just think of JK Rowling’s infamous “people who menstruate” tweet last year). Your reputation can be absolutely REKT in a mere instant.
But, of course, where there are problems, there will also be a whole array of solution-providers who are more than willing to help — for the right price. Indeed the online reputation management (ORM) industry is raking it in; more on that in this How To Spend It feature here.
It’s not just the rich and famous who need help, though. On the other end of the scale, the everyday person can also find all sorts of services, such as “Tweet Deleter”, where prices start at $3.99 a month for the privilege of having up to 500 tweets deleted, with the most frequently deleted tweets apparently “racial” or containing profanities. From the company’s website:
Usually, people seek to clear their profile of embarrassing and controversial tweets. Filter tweets related to a specific topic quickly and effortlessly by searching by keyword and erase them to make the embarrassing stuff go away forever. Nobody has to know.
It’s all a bit bleak really, isn’t it? But that is the very vanilla end of the scale. On the other end, we give…