SAINT PETERSBURG, Russia—Okko Sport, a major Russian subscription-based sports broadcaster, has taped the AI sports video tech provider WSC Sports to include highlights of all English Premier League and La Liga games in stories format embedded directly in Google Search, where users can also find sports game scores, schedules, standings, stats and other key content.
The deployment is a first for Russia.
Agustin Pesciallo, product partnerships manager for Google Search noted that “we believe that Web Stories is an amazing new way for fans to discover and consume live sports highlights, and we are excited to see Okko adopting the format, making them the first Russian rights holders to feature Web Stories on Google Search.”
With the addition of Google Web Stories, Okko Sport will be able to provide a more immersive experience for sports fans in Russia, with real-time highlights that continuously update and populate Google Search as live games progress, making content easier to consume than ever before.
Google Web Stories will also provide a new way for fans to discover Okko Sport content outside of their usual channels such as social media pages, apps or websites, the companies said. Okko Sport will utilize Web Stories to drive traffic and subscriptions to its OTT platform and will take advantage of the new monetization opportunities that WSC Sports can help unlock via Web Stories.
The move builds on an existing relationship. Okko Sport began working with WSC Sports…