A chart showing the top 5 ranking factors for Google Shopping’s organic search listings.
A survey with dozens of expert ecommerce SEOs working at agencies, in brand marketing departments, and as freelancers has revealed the top ranking factors ecommerce websites should focus on in order to rank their products highly in Google’s search engine.
Dallas, TX – The 2021 Product Ranking Factors Study by the SEO experts at Joe Youngblood SEO & Digital Marketing Consulting, a Shopify SEO Agency and WooCommerce SEO Agency, has revealed for the first time exactly what ranking factors ecommerce merchants should focus on for higher organic search rankings in both Google’s classic organic search results and their new organic shopping search results. This study is the first of its kind that seeks to understand how the new shopping search engine works to rank individual products.
In April of 2020 during the early portion of the global pandemic Google opened up their shopping feature to organic listings, allowing ecommerce merchants to list their products for free on the search giant for the first time ever. We wanted to uncover what were the most important ranking factors for products in this new search experience and in Google’s standard search experience.
Our survey sought out seasoned and expert SEOs currently working in the field who have hands-on experience ranking products in both types of these search results. We surveyed these professionals and worked to gain…