One of the streaming music apps I use creates customized playlists for me, and it’s scarily good at predicting songs I’m going to like. Does that make me boring?
—Playing It Safe
Dear Playing It Safe,
I once read somewhere that if you want to slowly drive someone mad, resolve, for a week or so, to occasionally mutter, “I knew you were going to say that” after they make some casual remark. The logic, as far as I can tell, is that by convincing a person that their thoughts are entirely predictable, you steadily erode their sense of agency until they can no longer conceive of themselves as an autonomous being. I have no idea whether this actually works—I’ve never been sadistic enough to try it. But if its premise is correct, we all must be slowly losing our minds. How many times a day are we reminded that our actions can be precisely anticipated? Predictive text successfully guesses how we’re going to respond to emails. Amazon suggests the very book that we’ve been meaning to read. It’s rare these days to finish typing a Google query before autocomplete finishes our thought, a reminder that our medical anxieties, our creative projects, and our relationship dilemmas are utterly unoriginal.
For those of us raised in the crucible of late-capitalist individualism, we who believe our souls to be as unique as our thumbprints and as unduplicable as a snowflake, the idea that our interests fall into easily discernible patterns is deeply, perhaps even existentially,…