A new study has revealed that Marks and Spencer is the UK’s most Google supermarket for Christmas food.
Research by casino review experts CasinoSites.org analysed Google search data and to discover the most searched for supermarket in the UK for the Christmas food shop.
M&S places first as the most searched for supermarket when it comes to Christmas food with an average of 34,000 searches a month.
The search term “Marks and Spencer Christmas food” receives double the queries of the second-placed supermarket.
It has 86 dedicated Christmas items ready to order, including award-winning products such as the ‘Golden Blond Chocolate Star Christmas pudding’, and the ‘Perfect Turkey Joint’.
These won awards in the Christmas taste awards 2021. As of November 2021, M&S has sold out of 51% of the items.
Waitrose places third with 13,000 average monthly searches, and also has the earliest deadline for delivery orders, 15th December.
The second most popular supermarket in the UK for Christmas food is Sainsbury’s with 14,000 monthly Google searches.
Aldi was revealed as the fourth most popular, with the supermarket gaining 7,100 monthly Google searches for their Christmas range. The interest in Aldi has grown steadily since 2016.
The research also analysed Google Trends to discover when the nation starts planning its Christmas feast, with the interest in ‘Christmas food shop’ typically…