NEW YORK: The pandemic hasn’t just changed where many of us work, it has also changed how we interact as well.
According to the fifth edition of Qnary and Emerson College’s Changing Face of Executive Reputation, executives value an executive online presence more than ever. Fifty-six percent of those surveyed are using social media more as a result of the pandemic. And the number of those who don’t use social media dropped from 8% in 2020 to 5% the following year, demonstrating the growing importance of social media for managing one’s online reputation.
The data also suggested that those who actively use social media are viewed positively: 68.4% of those surveyed responded positively to seeing colleagues or leaders share professional news and content on social media. Yet while LinkedIn is still the leading platform for professional use, it has seen a significant drop in use, mirrored by an uptick in professional use of other platforms like Instagram, Facebook and YouTube.
TikTok is an area of opportunity for professional use: the number of professionals who watch content on the platform grew from 10% in 2020 to 23% last year, but only 11.8% of professionals are themselves posting TikToks.
Respondents also see business leaders as more trustworthy: a majority of respondents are more likely to trust a statement from an executive’s social media account than one posted on a company’s account. They are also more likely to buy products…