It’s the AI system once deemed too dangerous to release to the public by its creators. Now, Microsoft is making an upgraded version of the program, OpenAI’s autocomplete software GPT-3, available to business customers as part of its suite of Azure cloud tools.
GPT-3 is the best known example of a new generation of AI language models. These systems primarily work as autocomplete tools: feed them a snippet of text, whether an email or a poem, and the AI will do its best to continue what’s been written. Their ability to parse language, however, also allows them to take on other tasks like summarizing documents, analyzing the sentiment of text, and generating ideas for projects and stories — jobs with which Microsoft says its new Azure OpenAI Service will help customers.
Here’s an example scenario from Microsoft:
“A sports franchise could build an app for fans that offers reasoning of commentary and a summary of game highlights, lowlights and analysis in real time. Their marketing team could then use GPT-3’s capability to produce original content and help them brainstorm ideas for social media or blog posts and engage with fans more quickly.”
GPT-3 is already being used for this sort of work via an API sold by OpenAI. Startups like Copy.ai promise that their GPT-derived tools will help users spruce up work emails and pitch decks, while more exotic applications include using GPT-3 to power a choose-your-own-adventure text game and chatbots pretending to be…