A brand is only as good as its reputation. The way people perceive your products, services, and values can have a lot to do with whether they decide to do business with you. And in an era where information travels as fast as a person can tweet, post, or share, it’s more important than ever for brands to stay in touch with what people are saying about them.
That’s why there are online reputation management tools to help you keep tabs on your brand. Reputation management services and tools do much of the heavy lifting for you so you can capitalize on opportunities and take quick action when an issue arises.
To help you gain an edge, we’ve rounded up some of the best-in-class online reputation management services and software to support your digital presence.
Table of Contents:
What is Online Reputation Management?
Before we dive into the nuts and bolts of software and services, let’s define what online reputation management means.
Our definition of online reputation management is the proactive, conscious practice of influencing your brand’s reputation online.
People are talking about your company online, whether you realize it or not. When you engage in reputation monitoring, you’re taking control of conversations and shaping consumer perceptions.
This process can take a number of…