Every business has a reputation. Some companies allow their reputations to develop organically. But the most successful companies proactively manage their reputation. They do that with reputation management companies or online reputation management (ORM) software.
You can take charge of your reputation by working with a reputation management firm. These companies monitor conversations on your behalf. They help you come up with responses for negative publicity. They keep you informed of how people view your brand or business.
There’s a lot of overlap between reputation management services. So, we’ve rounded up the best companies and software to help you manage and improve your reputation.
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Why You Need Reputation Management
‘My reputation is flawless,’ you say. ‘People love our business. Sales are up. Word-of-mouth feedback is consistently positive. No search engine shows anything negative about us.’ So why would you need reputation management?
If your business has built a positive image, we know you’d like to keep it that way. If you encounter negative conversations online, you can nip them in the bud with reputation management.
Reputation management is a piece of the larger brand management and social media marketing puzzle. The goal is to help companies know at all times what consumers…