Reputation has always mattered. We might not have had to worry about “cancel culture” or bad online reviews in our past, but there’s never been a time when people didn’t gossip with their friends and neighbors about other people. Consumers today talk about businesses the same way, backed by a social-media megaphone that can make or break a brand in an instant.
Like it or not, having a reputation is part of being a brand today — and the sooner you learn how to manage yours, the better. But beware: many of the PR and marketing agencies that claim to specialize in online reputation management (ORM) don’t have the best reputations themselves.
With this in mind, here’s an overview of what reputation management is, where it comes from, how it’s moved online, and the best practices for protecting your brand today.
What Is Reputation Management?
Think of reputation management as PR playing defense, such as when:
In a world where anyone can find out a wealth of information about your brand with a single Google search, managing your reputation is more critical than ever. That controversial Facebook post…