When it comes to online marketing, big businesses often have budgets that dwarf those of SMEs, making it harder for smaller companies to compete for digital space. Local SEO (Search Engine Optimisation) is how SMEs can turn the tables.
To explain what SEO is, let’s imagine you’re organising a party. You invest in catering, decorations, table arrangements. But on the day of the party at 8pm – no-one arrives. 9pm, nothing. By 10pm it hits you; you forgot to send out the invitations. SEO is essentially an invitation to your website.
It’s a common mistake to invest in a fantastic website and then expect visitors to arrive. Creating and launching a good website can be a taxing experience for anyone, and especially so for an SME. It’s no wonder that by the time the website is done, most business owners are “done” too. The truth is that it’s only the beginning.
Merely existing online is not enough to generate leads and sales. SEO is the practice of maximising your website’s visibility in search results to increase those customer visits, leads, and sales. It’s essential for any business, but SMEs depend so heavily on new business acquisition that it is even more vital for them.
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