Living Up to Your Online Reputation

This week we talk with Jay Stofer, founder and CEO of NYC business, Lockbusters, who knows that his reputation is everything.

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February
18, 2021

4 min read

Opinions expressed by Entrepreneur contributors are their own.

Behind the Review host and Yelp’s Small Business Expert, Emily Washcovick, shares a look at this week’s episode of the podcast.

Some businesses are centered around a great product. Others focus on dependability, reliability, and honesty. A great locksmith focuses on the latter. Jay Stofer, founder and CEO of New York City business Lockbusters, knows that his reputation is everything. Many of the times he is called, he is talking to people at their most vulnerable state, soit requires a very specific and special skill set.

When it came to finding help in a moment of great need, our reviewer, Charlotte B., turned to Yelp. Charlotte entered her apartment to find that her superintendent had been coming and going from her apartment without permission, and she knew she had to take matters into her own hands.

Charlotte is just one example of the many situations that Jay finds his customers in. “People accidentally lose their…

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