DETROIT — The Detroit Lions are 0-8 and in the early stages of yet another rebuild.
And they’ve still won just a single playoff game since 1957.
This, combined with little hope for success in the immediate future, makes it unsurprising that Lions’ owner Sheila Ford Hamp is among the least popular team owners in the National Football League.
That’s according to a survey of Google search volume and social media sentiment analysis conducted by money.co.uk as part of its Beloved Billionaires study.
“While teams move on from disappointing quarterbacks, bad head coaches, and underperforming general managers every offseason, there’s one position that rarely changes no matter how loudly fans complain – the team’s ownership,” the report reads.
“With some franchises having been passed down through families for generations, it’s no wonder that lifelong supporters can develop some pretty strong feelings towards the people at the top, especially when they consistently fail to put their team in a position to win.”
The survey used Google search date from 30 countries from September 2020 to September 2021, as well as social media mentions across Facebook, Twitter and Reddit to determine the rankings.
A random sample of approximately 600 mentions per owner/CEO were taken, which were then subject to sentiment analysis. Once collected, a weighting was applied to both metrics to give an overall ‘popularity index’ of the people most searched and most praised or criticized…