Google has had a dramatic impact on the way people work and what they expect from technology, explained Kamran Khan, president & CEO, Pureinsights, in a KMWorld Connect 2021 keynote, titled “How to Deliver Google-Like Search Experiences.”
Users of enterprise search applications want one simple thing: “Just make it work like Google,” said Khan, and, as Google search has gotten better and smarter, there is now a requirement for companies to master AI technologies such as machine learning, natural language processing, and knowledge graphs to deliver a similar experience. However, companies may struggle to keep up, due to the lack of resources or the pace of change in technology.
According to Khan, users want a search experience to provide:
Khan walked attendees through high-level examples of how Pureinsights helps customers achieve the search experience they want and the different types of questions that can be asked by taking search to the next level through a combination of AI and search, and the variety of use cases.
Many of the once-disruptive, and now widely embraced, technologies and applications, such as Waze, Airbnb, Amazon Prime, are driven by search behind the scenes,…