Inkit provides companies with technology that can be quickly embedded into their existing infrastructures to autocomplete and verify customer addresses, deliver automated and personalized campaigns, and render paperless documents at scale. But as well as its technology worked on the surface, the Minneapolis-based company had serious troubles when it came to importing client data files.
“There at the time was no good way to allow our customers to import their data,” explains Michael McCarthy, Inkit’s CEO. “Importing data is very complex; there are something like over 90 different ways to save a file. Every file extension has a different kind of kink associated with it.”
Inkit had tried to build its own file importer, which worked fine with files like Microsoft Excel from U.S. companies. But the self-built solution failed when trying to import data from companies using Excel or other spreadsheets designed for other countries with different coding.
“It was very problematic if customers uploaded files that didn’t meet our requirements. We had to give them our exact specifications, which ended up being a huge bottleneck. Anytime someone uploaded a file that was not encoded properly, everything would break,” McCarthy recalls.
With its self-built solution, six or seven clients had weekly issues, which resulted in a lot of unhappy customers,…