The holiday season is here! Consumers are already busy with their holiday shopping, and whether they’re buying online or in stores, the buying research process is entirely digital. What is your multi-location business doing to stand out and win new customers? If your online presence isn’t optimized, your business will likely miss out on sales opportunities – but it’s not too late to change that. Throughout this blog, we’ll dive into which local search and social strategies your multi-location business should focus on to boost online visibility and stand out when it matters the most – during the holiday rush.
1. Ensure Your Local Presence is Optimized
One of the most important and straightforward ways your multi-location business can improve its online presence on Google is to focus on optimizing your local listings and reputation management efforts. According to Whitespark’s 2021 Local Search Ranking Factors, Google Business Profile, formerly known as Google My Business or GMB, is the top-ranking factor when looking at the local pack/finder ranking factors, with reviews coming in second.
If your business wants to appear in Google’s coveted 3-Pack or at the top of Google’s Local Finder results, an emphasis on local listings and reputation management is vital.
Your multi-location business must first ensure that your local listings are claimed across business locations. Once your local listings are claimed, it’s critical to update them with the…