Hy-Vee taps Google’s digital expertise in sweeping partnership

Hy-Vee has entered a wide-ranging partnership with online technology and services giant Google to enhance its omnichannel shopping experience.

West Des Moines, Iowa-based Hy-Vee said Wednesday that, under the multiyear agreement, it will tap Google’s suite of solutions and services — powered by the Google Cloud platform — to “stay on the cutting edge of digital technology” by bringing “new and unique innovation” to in-store and online customers. Projects will run the gamut from making the Hy-Vee Aisles Online grocery shopping service more convenient to integrating the Midwestern grocer’s virtual dietitian services and to enabling customers to schedule COVID-19 shots and other vaccinations online.

Related: Hy-Vee digital media network gets under way

“The pandemic accelerated many digital initiatives for Hy-Vee as consumers shifted the way they shopped at our stores,” according to Aaron Wiese, president of digital growth, and co-chief operating officer at Hy-Vee. “Google Cloud is helping us provide a unique and more personalized experience as we work to integrate all our digital platforms and look to further simplify the customer’s interaction with our services, whether that be in our aisles in person or online.” 

For example, Hy-Vee said, Google Cloud-driven solutions, localized data and features will make it easier for customers to complete grocery shopping trips online as well as allow the retailer…

Read more…