Speed, convenience and personalization: These are the key advantages Hy-Vee said it’s getting by linking up with Google Cloud. The retailer, which has staked its name on customer service and health offerings in the past, is now positioning itself for a more nimble digital future.
Along with the improved dietitian and vaccine services, the tie-up will make ordering pickup and delivery easier and more tailored to each shopper by offering tools like predictive shopping carts, Hy-Vee said.
“Google Cloud is helping us provide a unique and more personalized experience as we work to integrate all our digital platforms and look to further simplify the customer’s interaction with our services — whether that be in our aisles in person or online,” Aaron Wiese, Hy-Vee’s president of digital growth and co-chief operating officer, said in a statement.
The grocer said it’s been…