Hy-Vee links with Google on digital services

Dive Brief:

• Hy-Vee announced Wednesday it has signed a multi-year deal with Google Cloud for a suite of digital services that will be implemented in stores and online.
• The services powered by Google Cloud will make Hy-Vee’s Aisles Online shopping platform easier for customers to use, integrate the grocer’s virtual dietitian services and help shoppers schedule vaccine appointments online.
• The ongoing integration of Google Cloud services will boost Hy-Vee’s digital offerings and help power future innovations, according to the announcement.

Dive Insight:

Speed, convenience and personalization: These are the key advantages Hy-Vee said it’s getting by linking up with Google Cloud. The retailer, which has staked its name on customer service and health offerings in the past, is now positioning itself for a more nimble digital future.

Along with the improved dietitian and vaccine services, the tie-up will make ordering pickup and delivery easier and more tailored to each shopper by offering tools like predictive shopping carts, Hy-Vee said. 

“Google Cloud is helping us provide a unique and more personalized experience as we work to integrate all our digital platforms and look to further simplify the customer’s interaction with our services — whether that be in our aisles in person or online,” Aaron Wiese, Hy-Vee’s president of digital growth and co-chief operating officer, said in a statement. 

The grocer said it’s been…

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