J Turner Research’s Mindy Price, Vice President of Sales; Chelsea Kneeland, Director of Research and Development; Joseph Batdorf, President.
Many apartment operators today continue to struggle with the unknowns that are coming from the COVID-19 health crisis, making their day-to-day decisions on property management more challenging.
More communities, however, are realizing the benefit that comes from one aspect of property management that is in their control: reputation management.
J Turner Research explored the value behind strong online reputation—one measured largely by online reviews —during its second annual J Turner Research Summit in December in Scottsdale, Ariz.
The J Turner Summit offered several ways that apartment communities can improve their Online Reputation Assessment (ORA™) scores. One is to work toward getting residents to post reviews on multiple sites (not just Google, for example). Having multiple sites with reviews helps to build trust in the community, which can be viewed favorably by apartment seekers.
J Turner Research’s ORA score has been the leading indicator of community sentiment for many years. Research shared at the Summit validated this and its worth when comparing individual properties competing against market averages in all types of residential properties based on monthly ORA scores.
Using a statistical model, these ORA scores serve as benchmarks to compare a company’s individual properties and portfolios nationally,…