How to Get Sitelinks to Appear in Google Search Results

Google uses site links to help users navigate your site. Google’s system analyzes the link structure of a site to find shortcuts that will save users time and allow them to quickly find the information they’re looking for. Sitelinks appear below the main link for a “navigational” query, or “one in which the user is looking for a specific website, rather than information from a web page.” In this video, I’ll show you what you can do to influence them.

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Video Transcript:

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What Are Site Links?

All right. So let’s take a look at how we can influence or get site links to appear within the Google search results. So what are site links? Site links are links that actually show up underneath your main URL. As you can see here to the right, we’ve got a few examples here in two different ways that they can be shown. The first is from HubSpot. You can see they’ve got the site link search, which is part of structured data. You can add structured data to add that. But the links below that, like the free CRM software, careers, those portal links are called site links. These are things that Google actually analyzes the structure of your…

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