Google uses site links to help users navigate your site. Google’s system analyzes the link structure of a site to find shortcuts that will save users time and allow them to quickly find the information they’re looking for. Sitelinks appear below the main link for a “navigational” query, or “one in which the user is looking for a specific website, rather than information from a web page.” In this video, I’ll show you what you can do to influence them.
Hey, thanks for checking out this video. If this is your first time watching, or maybe you’ve been watching a while and you have not yet joined our community, please do so now. And don’t forget to hit that subscribe button and turn on the bell, that way you know each and every time we create new content. All right, let’s go.
All right. So let’s take a look at how we can influence or get site links to appear within the Google search results. So what are site links? Site links are links that actually show up underneath your main URL. As you can see here to the right, we’ve got a few examples here in two different ways that they can be shown. The first is from HubSpot. You can see they’ve got the site link search, which is part of structured data. You can add structured data to add that. But the links below that, like the free CRM software, careers, those portal links are called site links. These are things that Google actually analyzes the structure of your…
visibility_offDisable flashes
titleMark headings
settingsBackground Color
zoom_outZoom out
zoom_inZoom in
remove_circle_outlineDecrease font
add_circle_outlineIncrease font
spellcheckReadable font
brightness_highBright contrast
brightness_lowDark contrast
format_underlinedUnderline links
font_downloadMark links