Photo by Christiann Koepke
By Nina Elliott
As a small business owner, you may think that only large corporations should worry about their reputation, and it is better to concentrate on other business strategies. However, in a highly competitive market for small businesses, the way customers perceive and evaluate your business is vital. Thus, it is essential that your company has a reputation strategy.
In this article, we will answer the question “What is reputation management?” and provide seven practical tips that will help you build a winning reputation. The top strategies range from engaging on social media and requesting customer feedback, to participating in community events and creating valuable content, among other things. So read on and make your business trustworthy!
Reputation management is a strategy for building and maintaining a good reputation in the business world. It involves activities that promote the company’s reputation, primarily through communication channels. For example, regular press releases or updates on your website can be considered reputation management activities.
Several factors influence your company’s reputation, such as value, quality, relation to the environment, social responsibility, or customer service.
Your business is an expert in something, so your customers are looking to you to provide…