How Online Reputation Management Strengthens Your Brand

In small business affairs, reputation is everything. You know this from your own spending habits – do you really want to get food from the restaurant on your corner even if it has terrible reviews?

As a small business owner, you should work to prevent potential and current customers from ever having to ask such questions when they encounter your website, social media, reviews and other online content. That’s where online reputation management (ORM) and third-party ORM providers – Webimax is our top pick in this field – come in. Learn more below.

What is online reputation management (ORM)?

Online reputation management (ORM) encompasses all actions that a small business takes to address negative online content while creating and elevating positive internet messaging and branding. ORM often includes social media and blog content creation, marketing and SEO alongside efforts to claim your company’s blank profiles on web listing sites. It also involves asking customers for reviews to enhance your positive online presence.

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ORM can also involve permanently removing negative content and appropriately responding to negative reviews. Although negative reviews should never be deleted, other negative content can ethically be eliminated (or at least buried in search engine result pages) as you create and elevate new,…

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