A senior living organization’s reputation precedes it, especially if that reputation is online.
The internet is filled with information on your communities, and prospective residents and their families are making buy decisions every day based on what that information says about an organization. Google searches in particular bring prospects tons of information that collectively creates each community’s reputation.
One technology company is helping senior living marketers use that reputation to drive greater visibility and engagement.
The Redwood City, California-based Reputation fuses all online elements to give senior housing operators a single Reputation Score, which acts as a key performance indicator (KPI) for senior living brands. The score is created by measuring several factors that Google weighs in its search algorithm, including:
Here is a look at how online reputation, driven by Reputation, can fuel more move-ins and senior living success — and why this type of online reputation management can yield a massive increase in conversions compared to a brand simply engaging with customers through its website.
Based in St. Louis, Missouri, Cedarhurst owns and operates 53 communities in nine states with six communities currently under construction. It came to Reputation in 2018…