Two new reports have contextualized the home-base care industry’s staffing crisis, and the numbers are staggering.
— From PHI and the Health Workforce Research Center on Long-Term Care: Of the 13.7 million workers who, during the first three months of the pandemic, were displaced from occupations with similar entry-level requirements to direct care, only 9.1 million had returned to the workforce a year later — and “an immeasurably small” number of those workers are joining direct care.
— From ShiftMed: Almost half of U.S. nurses are at least “somewhat likely” to leave their professions through 2023, with 31% planning on leaving health care altogether.
These figures, which don’t even account for non-medical home caregivers, are compelling. So too are the results of home-based care agencies using Home Care Pulse to combat them.
The Rexburg, Idaho-based Home Care Pulse helps home care agencies set a foundation for sustainable, long-term growth by facilitating for them three key steps to improving staffing:
— Experience management, in the form of surveys
— Care team and administrative team training
— Reputation management, in the form of an active online presence
“On average, agencies that used one of our three services got 72% more applicants last year,” says Connor Kunz, Home Care Pulse director of marketing. “Agencies that used all three got 106% more applicants last year than the average agency that does not use our…