It’s no secret that Google is the gateway to the web — after all, the company’s name has become synonymous with search. However, Google also consistently holds the crown for the most-visited web page on the internet.
In SimilarWeb’s list of the top ten most visited websites in the world, only two other search engines, Baidu and Yandex, appear. Based in China and Russia, respectively, these other search engines are built primarily to serve those markets, so their appearance on the global rankings leaderboard says a lot about their power in those markets.
Sitting at the very top of the website rankings, Google is the only search engine on the list with a truly global audience.
This position is consistent, too. According to any number of indexes, each with its own method for measuring traffic, Google always seems to take the top spot. How do they manage to do this, when the entire purpose of the site is to help users find other websites?
Of course, since Google sits just this side of a monopoly on the search market (over 91% globally and over 87% in the United States), it stands to reason that the site gets a whole lot of traffic. However, things get a little more complicated when you consider the increasing number of features on Search Engine Results Pages (SERPs) that are designed to answer questions without needing to visit a different site.
Featured snippets, local results, and related searches all give users ways to get their information directly on the Google…